- Say it straight – no bs, nothing artificial... choose authenticity, honesty, openness and transparency
- Keep promises, own mistakes – it’s about accountability and integrity, and empowerment to make it right for the folks we serve
- Elevate others – let’s focus on how to lift all the people in the cycle we’re part of—customers, employees, partners, chefs, growers, etc.
- Both a dreamer and a doer be – think big then find ways to try and learn
- Follow a compass not a rulebook – no orthodoxy/convention... plenty of flexibility, evolution, new ideas
- Do what you love, more - help others do the same
- Serve community, locally - communities lift people, be active in them, the closer to home the better
- Exalt simplicity – look for the simple/elegant route in all things
- Be forever learning - iterate, improve – make ambiguity and uncertainty your friends
- Seek mirth, embrace quirk – have fun, be yourself, don’t conform, let your freak flag fly